________ Consists of the Factors That Have an Impact on the Definition

Multiple Choice

________ consists of the factors that have an impact on the definition of the marketing research problem,including past information and forecasts,resources and constraints of the firm,objectives of the decision maker,buyer behavior,legal environment,economic environment,and marketing and technological skills of the firm.

A) Problem definition
B) Research design
C) The environmental context of the problem
D) The approach to the problem