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  2. Topic
    Business
  3. Study Set
    Marketing Research
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    Based on Table 2
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Based on Table 2

Question 57

Question 57

Multiple Choice

Based on Table 2.1 in the text,which statement is true about the marketing research problem?


A) It is information oriented.
B) It focuses on symptoms.
C) It focuses on underlying causes.
D) Both A and C are correct.

Correct Answer:

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