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    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    The Researcher Should Rely on ________ to Determine Which Variables
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The Researcher Should Rely on ________ to Determine Which Variables

Question 24

Question 24

Multiple Choice

The researcher should rely on ________ to determine which variables should be investigated.


A) objective evidence
B) an analytical model
C) theory
D) all of the above

Correct Answer:

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