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Marketing Research
Exam 11: Sampling: Design and Procedures
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Question 61
Multiple Choice
Which of the following statements is not true about quota sampling?
Question 62
True/False
A census can greatly decrease nonsampling error.
Question 63
Multiple Choice
A major objective of ________ is to increase precision without increasing cost.
Question 64
Multiple Choice
In ________,the target population is first divided into mutually exclusive and collectively exhaustive subpopulations,or clusters.
Question 65
Multiple Choice
Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text) ?
Question 66
Multiple Choice
The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Male or female head of household responsible for most of the shopping at department stores" is what part of the target population definition?
Question 67
Multiple Choice
________ has been used to determine preferences for two competing alternatives.
Question 68
Essay
Discuss the advantages of convenience samples and when it is appropriate to use them.
Question 69
True/False
Quota sampling ensures that the composition of the sample is the same as the composition of the population with respect to the characteristics of interest.
Question 70
Multiple Choice
All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.
Question 71
True/False
Examples of a sampling frame include the telephone book,an association directory,a city directory,or a map.
Question 72
True/False
Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment.
Question 73
True/False
It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.
Question 74
True/False
Every potential nonprobability sample needs to have the same probability of selection.
Question 75
Multiple Choice
The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?
Question 76
Multiple Choice
________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations,or strata.Elements are selected from each stratum by a random procedure.
Question 77
Essay
Discuss the uses of nonprobability and probability sampling.
Question 78
Multiple Choice
________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.