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    Exam 1: Introduction to Marketing Research
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    More Information Can Be Obtained from MIS Than from Ad
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More Information Can Be Obtained from MIS Than from Ad

Question 74

Question 74

True/False

More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

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