Which of the Following Is the Best MOV Statement

Multiple Choice

Which of the following is the best MOV statement?

A) Our project should make Dayton customers flock to the stores in droves to buy our products.
B) Our project should be completed in no more than 180 days and should cost no more than $150,000 and be completed 100% in-house.
C) Our project should increase sales in the Dayton market by 15% next year to complete our company's Ohio expansion strategy.
D) Our project should utilize the Spiral Development approach to eliminate 95% of the major risks to our Dayton sales program.
E) Our project should produce an advertising campaign in Dayton that wins the Ohio Advertising Guild's Award for most creative campaign.