Briefly Describe the Difference Between Systematic Processing and Heuristic Processing

Question

Examlex · Accepted Answer

The Answer is a. Systematic: thoughtful processing of attitude-relevant information, includes evaluation of pros/cons of an argument.
i. Factors that increase: anything that tends to increase motivation high relevance, important consequences, personal responsibility, disagreement with majority).
b. Heuristic: rapid, easy shortcuts to avoid effortful processing of actual message content.
i. Factors that increase: reduction of cognitive capacity.

Briefly Describe the Difference Between Systematic Processing and Heuristic Processing

Essay

Correct Answer:
Verified

Briefly Describe the Difference Between Systematic Processing and Heuristic Processing

Essay

Correct Answer:VerifiedShow Answer

Correct Answer:
Verified