Question 1

Which of the following is an ambient condition?

Accepted Answer

A)  Facility layout 
B)  Displays 
C)  Music 
D)  Location 
E)  Price

Question 2

Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites.

Accepted Answer

A)  service planes 
B)  servicescapes 
C)  service boxes 
D)  servicetomies 
E)  service vaults

Question 3

Describe the challenge inherent in using signs, symbols, and artifacts in a servicescape and discuss when this task is particularly important.

Accepted Answer

The answer of Describe the challenge inherent in using signs,...

Question 4

Describe how movie theaters in the United States are responding to falling attendance.

Accepted Answer

The answer of Describe how movie theaters in the United...

Question 5

The field of ____________ studies how people respond to specific environments.

Accepted Answer

A)  organizational behavior 
B)  marketing 
C)  environmental psychology 
D)  strategic management 
E)  financial management

Exam 10: Crafting the Service Environment

Which of the following is an ambient condition?

Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites.

Describe the challenge inherent in using signs, symbols, and artifacts in a servicescape and discuss when this task is particularly important.

Describe how movie theaters in the United States are responding to falling attendance.

The field of ____________ studies how people respond to specific environments.