Multiple Choice
________ is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits of a product or service.
A) Marketing segmentation
B) Targeting
C) Geodemographics
D) Value positioning
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Individuals belonging to the Millennials segment number
Q22: Social networking pertains to _.<br>A) specialized chat
Q23: Most marketers believe that demographics are useful
Q24: B2B is the commonly accepted abbreviation for
Q25: User psychographics include all of the following
Q27: _ is the process of adding a
Q28: _ represent an important group for e-marketers
Q29: Marketers commonly base their segmentation of consumer
Q30: Social networking is based on the idea
Q31: Explain how psychographics can be used to