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    E marketing Study Set 1
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    Exam 8: Segmentation, Targeting, Differentiation, and Positioning Strategies
  5. Question
    Explain How Psychographics Can Be Used to Segment Markets
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Explain How Psychographics Can Be Used to Segment Markets

Question 31

Question 31

Essay

Explain how psychographics can be used to segment markets. What useful information is gathered by focusing on this kind of information?

Correct Answer:

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-Segment by personality, values, lifesty...

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