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Suppose the Absolute Price Elasticity of Demand for Magazine Subscriptions

Question 408

Multiple Choice

Suppose the absolute price elasticity of demand for magazine subscriptions is 1.5. In order to increase the total revenues from subscriptions, the publishers should


A) increase the price of the newsletters.
B) reduce the price of the newsletters.
C) sell the newsletters on the inelastic portion of its demand curve.
D) keep the price the same.

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