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    Business
  3. Study Set
    Business Market Management
  4. Exam
    Exam 2: Market Sensing: Generating and Using Knowledge About the Market
  5. Question
    _______ Is NOT a Criterion for Judging the Validity of a Segmentation
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_______ Is NOT a Criterion for Judging the Validity of a Segmentation

Question 11

Question 11

Multiple Choice

_______ is NOT a criterion for judging the validity of a segmentation scheme.


A) Measurable
B) Profitable
C) Actionable
D) Applicable

Correct Answer:

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