Multiple Choice
The value assessment method _______ is a qualitative approach to gaining a better understanding of the perceptions and reactions of participants.In doing so,the research analyst also generates estimates of value.The participants typically are knowledgeable individuals within customer firms that are targets for the studied market offering,although a supplier firm also may be interested in the reactions of industry consultants or pundits.
A) internal engineering assessment
B) field value-in-use assessment
C) indirect survey questions
D) focus group value assessment
Correct Answer:
Verified
Correct Answer:
Verified
Q11: _ is NOT a criterion for judging
Q12: _ is NOT a diagnostic component of
Q13: Customer feedback provides the supplier with a
Q14: _ are data-driven estimates of what a
Q15: The value assessment method,_,involves scientists or engineers
Q17: _ is the process of generating knowledge
Q18: To exceed rather than simply meet customer
Q19: A _ express in words and simple
Q20: Value assessment is the work process of
Q21: When comparing one product offering to the