Multiple Choice
The authors of the text contend that:
A) Both micro- and macro-marketing cost too much.
B) Neither micro- or macro-marketing costs too much.
C) Micro-marketing often does cost too much, but macro-marketing does not.
D) Micro-marketing does not cost too much, but macro-marketing does.
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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