Multiple Choice
Which of the following does NOT support the idea that "MICRO-marketing often DOES cost too much"?
A) Many firms focus exclusively on their own internal problems.
B) Distribution channels may be selected on the basis of personal preferences.
C) Product planners frequently develop "me-too" products.
D) Costly promotion may try to compensate for a weak marketing mix.
E) Many firms try to maximize profits.
Correct Answer:

Verified
Correct Answer:
Verified
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