Which of the Following Statements About Mass Customization Is True

Multiple Choice

Which of the following statements about mass customization is true?

A) Mass customization means that a firm is targeting the mass market but that it tries to customize the design of a product so it is different from what a competitor offers.
B) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
C) The mass-customization approach applies only to services, and they often must be custom produced anyway.
D) ChemStation's industrial detergents, which a business customer can order to fit any special cleaning need, is a good example of mass customization.
E) None of the above is true.