A Major Purpose of Marketing Cost Analysis Is To

Multiple Choice

A major purpose of marketing cost analysis is to:

A) determine which costs are fixed and which are variable.
B) avoid the pitfalls of the full-cost approach to allocating costs.
C) divide costs into natural accounts.
D) show the marketing manager where costs occur in relation to serving particular customers.
E) avoid the pitfalls of the contribution-margin approach to allocating costs.