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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
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    While Doing an Analysis, Sara Realizes That Close to 80
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While Doing an Analysis, Sara Realizes That Close to 80

Question 59

Question 59

Multiple Choice

While doing an analysis, Sara realizes that close to 80 percent of her company's revenues comes from only 20 percent of her customers. This finding substantiates


A) the iceberg principle.
B) the sales paradox.
C) the 80/20 rule.
D) the standard markup rule.
E) the fishbone rule.

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