With the "Contribution-Margin Approach" to Marketing Cost Analysis

Multiple Choice

With the "contribution-margin approach" to marketing cost analysis,

A) all costs are allocated to products, customers, or other categories.
B) fixed costs are allocated based on the profit contribution to the firm.
C) variable costs are treated as common costs.
D) common costs which are hard to allocate are ignored.
E) None of the above is true.