A Marketing Audit Is

Multiple Choice

A marketing audit is:

A) an evaluation of day-to-day marketing operations.
B) an analysis of the profitability of all profit centers.
C) a review of a marketing program during a crisis.
D) a detailed look by a CPA at how the company's marketing costs are allocated.
E) a systematic, critical, and unbiased review and appraisal of the objectives and policies of the marketing function.