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    Basic Marketing Study Set 1
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    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
  5. Question
    The Contribution-Margin Approach Focuses Attention on _____ Rather Than on ______
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The Contribution-Margin Approach Focuses Attention on _____ Rather Than on ______

Question 100

Question 100

Multiple Choice

The contribution-margin approach focuses attention on _____ rather than on ______.


A) fixed costs; variable costs
B) gross margins; net margins
C) total costs; fixed costs
D) overheads; fixed costs
E) variable costs; total costs

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