Regarding the Choice Between the "Full-Cost Approach" and the "Contribution

Multiple Choice

Regarding the choice between the "full-cost approach" and the "contribution margin approach" to marketing cost analysis:

A) Top management tends to prefer the "full-cost approach."
B) The "full-cost" approach often leads to arguments within a company.
C) The choice of the method depends on the objectives of the analysis.
D) All of the above.