The "Full-Cost Approach" to Marketing Cost Analysis

Multiple Choice

The "full-cost approach" to marketing cost analysis:

A) Allocates all costs, except fixed costs, to products, customers, or other categories.
B) Is designed so that customers, products, or other categories are always allocated an equal amount of costs.
C) Requires that difficult-to-allocate costs be split in some way.
D) Should always be avoided.
E) None of the above.