With Regard to Bid Pricing, a Marketing Manager Should Be

Multiple Choice

With regard to bid pricing, a marketing manager should be aware that:

A) the customer is always required to accept the lowest bid.
B) since it costs very little to submit a bid, most firms try to bid for as many jobs as possible.
C) the same overhead charges and profit rates usually apply to all bids.
D) a big problem is estimating all the costs--including the variable and fixed costs that apply to a particular job.
E) All of the above are true statements.