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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    One Reason Personal Selling Is Important in Promotion to Intermediaries
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One Reason Personal Selling Is Important in Promotion to Intermediaries

Question 268

Question 268

True/False

One reason personal selling is important in promotion to intermediaries is that marketing mixes often have to be adjusted from one geographic territory to another and from one intermediary to another.

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