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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    In Customer-Initiated Interactive Communication
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In Customer-Initiated Interactive Communication

Question 263

Question 263

Multiple Choice

In customer-initiated interactive communication:


A) the message channel has no impact.
B) noise is no longer a factor.
C) the source initiates the communication.
D) interactive technology plays a big role.
E) action is less immediate.

Correct Answer:

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