The Most COMMON Method of Budgeting for Marketing Expenses Is

Multiple Choice

The most COMMON method of budgeting for marketing expenses is to:

A) match competitors' spending.
B) allocate any funds not already allocated to other functions.
C) allocate enough to completely eliminate the cost of lost customers.
D) allocate for the job that needs to be done.
E) allow a percentage of either past or forecasted sales.