The Best Level of Market Exposure for a Product

Multiple Choice

The best level of market exposure for a product

A) always costs more, but the higher costs lead to higher sales and profits.
B) is the level which will result in the highest level of attention by intermediaries.
C) is the one which minimizes distribution costs.
D) is intensive distribution.
E) makes a product available widely enough to satisfy target customers' needs but NOT exceed them.