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  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 9: Product Management and New-Product Development
  5. Question
    The Risks and Costs of Failure in New-Product Development Are
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The Risks and Costs of Failure in New-Product Development Are

Question 59

Question 59

True/False

The risks and costs of failure in new-product development are minor when one considers the likely rewards.

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