During the Market Introduction Stage of the Product Life Cycle

Multiple Choice

During the market introduction stage of the product life cycle:

A) considerable money is spent on promotion while place development is left until later stages.
B) products usually show large profits if marketers have successfully carved out new markets.
C) most potential customers are quite anxious to try out the new-product concept.
D) funds are being invested in marketing with the expectation of future profits.
E) product and promotion are more important than place and price.