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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
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    ____ Refers to a Commitment to Constantly Make Things Better
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____ Refers to a Commitment to Constantly Make Things Better

Question 33

Question 33

Multiple Choice

____ refers to a commitment to constantly make things better one step at a time.


A) Just-In-Time
B) Ladder approach
C) Continuous improvement
D) Production focus
E) Sales orientation

Correct Answer:

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