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Regarding a Marketing Information System (MIS)

Question 45

Multiple Choice

Regarding a marketing information system (MIS) :


A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) Although not every firm has one, MIS use is growing rapidly.
C) A good MIS will convert information into raw data.
D) An MIS forces managers to make decisions more slowly, because the MIS provides so much information for consideration.
E) All of the above.

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