The Cereal Bar, a Fast-Food Restaurant That Sells Breakfast Cereal

Multiple Choice

The Cereal Bar, a fast-food restaurant that sells breakfast cereal, wanted to see if a different price for its Wild O's breakfast special would affect demand. So the marketing manager used ________ when she tested two different prices at two different stores and compared sales.

A) idea testing
B) segmentation research
C) experimental method
D) test-marketing
E) focus groups