A Complete Marketing Information System

Multiple Choice

A complete marketing information system:

A) provides a good overall view on many types of problems, but usually cannot provide answers to specific questions.
B) eliminates the need for "one-shot" marketing research projects.
C) is organized to continually gather data from internal and external sources, including market research studies.
D) is usually too complicated for the marketing manager to use without help from data processing specialists.
E) All of the above are true.