True/False
It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q100: Marketing research:<br>A) usually requires complex statistical techniques,
Q101: The extent to which marketing research data
Q102: Which of the following research methods can
Q103: Which of the following statements concerning secondary
Q104: Marketing manager Ricki Stephens reviewed her marketing
Q106: The Cereal Bar, a fast-food restaurant that
Q107: A situation analysis<br>A) can never eliminate the
Q108: Defining the problem is often the most
Q109: The total group a survey researcher is
Q110: All marketing research projects are worthwhile because