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    Exam 8: Improving Decisions With Marketing Information
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    Which of the Following Would Be a Source of Primary
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Which of the Following Would Be a Source of Primary

Question 238

Question 238

Multiple Choice

Which of the following would be a source of primary data?


A) U.S. Census Bureau reports.
B) Company records on sales, costs, and advertising.
C) Market tests.
D) All of the above.
E) B and C only.

Correct Answer:

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