One of the Major Disadvantages of the Focus Group Interview

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

A) ideas generated by the group can't be tested later with other research.
B) it is difficult to measure the results objectively.
C) it is difficult to get in-depth information about the research topic.
D) there is no interviewer, so the research questions may not be answered.
E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.