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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    The Seven-Step Approach Encourages the Use of a Market Grid
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The Seven-Step Approach Encourages the Use of a Market Grid

Question 109

Question 109

True/False

The seven-step approach encourages the use of a market grid (a rectangle with boxes inside) to represent smaller, more homogeneous submarkets.

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