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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    The Customer Type Component of the Product-Market Should Include
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The Customer Type Component of the Product-Market Should Include

Question 52

Question 52

Multiple Choice

The customer type component of the product-market should include:


A) the buyer of the product
B) the type of good and service
C) the user of the product
D) the geographic area where customers live
E) all of the above should be in the customer type.

Correct Answer:

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