Segmenting in International Markets Can Be More Challenging Than Segmenting

Multiple Choice

Segmenting in international markets can be more challenging than segmenting in domestic markets because:

A) There is less diversity in the key segmenting dimensions.
B) There is often more data available about key segmenting dimensions.
C) Critical data is often less available and less dependable.
D) All of the above.
E) None of the above.