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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    According to the Text, Segmenting Should Be Viewed as A(n)
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According to the Text, Segmenting Should Be Viewed as A(n)

Question 126

Question 126

Multiple Choice

According to the text, segmenting should be viewed as a(n) ______________ process.


A) assorting
B) mechanical, nonjudgmental
C) "clustering" or aggregating
D) "breaking apart" or disaggregating
E) combining

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