Which of the Following Is NOT Likely to Be a Part

Multiple Choice

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

A) Looking for similarities rather than basic differences in needs.
B) Naming a broad product-market of interest to the firm.
C) Clustering people with similar needs into a "market segment."
D) Determining an appropriate number of segments.
E) Aggregating individual customers into market segments.