Multiple Choice
Behavioral (as opposed to demographic) segmenting dimensions include:
A) family life cycle.
B) geographic location.
C) education.
D) social class.
E) purchase relationship.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q112: Compared to qualifying dimensions, determining dimensions<br>A) are
Q113: The clustering techniques that can be used
Q114: Which of the following is NOT likely
Q115: "Good" market segments are those which are:<br>A)
Q116: Target market dimensions should influence all the
Q118: Which of the following criteria should a
Q119: Positioning maps are based on:<br>A) the actual
Q120: Which of the following statements about market
Q121: In the example for the 7-step approach
Q122: The process of market segmentation involves:<br>A) identifying