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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Merging Two or More Submarkets into One Larger Target Market
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Merging Two or More Submarkets into One Larger Target Market

Question 268

Question 268

Multiple Choice

Merging two or more submarkets into one larger target market as a basis for one strategy is known as the ____ target market approach.


A) particular
B) multiple
C) combined
D) compound
E) blended

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