Multiple Choice
"Qualifying dimensions," in contrast to "determining dimensions,"
A) are the only kind of dimensions useful for marketing strategy planning.
B) indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
C) are the customer-related dimensions in a product-market.
D) affect the product or brand a person is likely to purchase.
E) None of the above is true.
Correct Answer:

Verified
Correct Answer:
Verified
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