The 7-Step Approach to Market Segmentation Used in the Text

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

A) qualifying needs can logically be identified once the determining needs are known.
B) profit is the overall consideration beginning with Step 1.
C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
D) submarkets are nicknamed based on their determining needs.
E) recreational vehicles in the U.S. is a broad product-market with many submarkets.