Multiple Choice
In the seven-step approach to market segmentation
A) the first step is to name the broad product-market.
B) small motels around a large urban area are the focus of the example.
C) the qualifying needs are identified before the determining needs.
D) the size of each submarket is not considered until Step 7.
E) All of these are true.
Correct Answer:
Verified
Correct Answer:
Verified
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