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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    In the Example for the Seven-Step Approach to Market Segmentation
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In the Example for the Seven-Step Approach to Market Segmentation

Question 207

Question 207

Multiple Choice

In the example for the seven-step approach to market segmentation (used in the text) , which of the following is a qualifying need?


A) a good bed
B) heating and cooling
C) a clean bathroom
D) security
E) all of the above

Correct Answer:

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