Multiple Choice
The clustering techniques that can be used in segmenting:
A) eliminate the need for management intuition and judgment.
B) group people together into heterogeneous product-market segments.
C) try to find similar patterns within sets of data.
D) All of the above are true
E) None of the above are true.
Correct Answer:
Verified
Correct Answer:
Verified
Q41: The example for the seven-step approach (discussed
Q57: Segmenting:<br>A) is essentially a disaggregating or "break
Q58: Customer types<br>A) should be defined by identifying
Q62: Which of the following offers a firm
Q63: A large firm with ample resources wants
Q64: In the example for the seven-step approach
Q139: The 7-step approach to market segmentation used
Q148: A positioning analysis is a product-oriented approach.
Q171: A "good" market segment should be composed
Q197: "Good" market segments should be heterogeneous within