A Cluster Analysis of the "Toothpaste Market" Would Probably Show

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

A) the broad product-market can be served effectively with one marketing mix.
B) most consumers are mainly concerned about brightness of teeth.
C) factors such as taste, price, and "sex appeal" are not important.
D) different market segments seek different product benefits.
E) All of the above.